The responsible body for the collection, processing and use of your personal data within the meaning of the Federal Data Protection Act (BDSG) is
GL Technology, Industriestrasse 3-5, 55595 Hargesheim, Germany
If you wish to object to the collection, processing or use of your data by GL Technology GmbH in accordance with the data protection regulations as a whole or for individual measures, please send your objection by letter to the following contact details:
GL Technology, Industriestrasse 3-5, 55595 Hargesheim
We attach great importance to protecting your data and safeguarding your privacy. We therefore inform you below about the collection and use of personal data when you use our website.
Contact person
For any further information and explanations or any requests for information. Correction, blocking or deletion of the data stored by GL Technology GmbH, please contact:
Mr. Steffen Klein
Mr. Bastian Weirich
Collection, storage and use of personal data
When you visit our website, we collect, use and store your personal data. According to Section 3 (1) BDSG, personal data is individual information about personal or factual circumstances of an identified or identifiable natural person (data subject).
Data collection in strict compliance with the law
When collecting, using and storing personal data, we comply with the provisions of the Federal Data Protection Act, the Telemedia Act and any other applicable data protection regulations. All customer data is processed in compliance with the relevant provisions of the
Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).
No data collection and forwarding without your express consent
We will only collect, process and use your personal data if you have expressly consented to this in advance. You can revoke this consent at any time by sending a message to:
GL Technology, Industriestrasse 3-5, 55595 Hargesheim
We do not pass on your personal data, including your home address and e-mail address, to third parties without your express consent, which you can revoke at any time. Excluded from this are our service partners who require the transmission of data for order processing (e.g. the shipping company commissioned with the delivery and the credit institution commissioned with payment processing). In these cases, however, the scope of the transmitted data is limited to the necessary minimum.
Newsletter
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by sending us a message. The
contact details can be found in our legal notice. Your e-mail address will then be deleted immediately.
Cookies
Our website uses so-called cookies in several places. “Cookies” are small text files that are stored on your computer and saved by your
browser stores. They serve to make our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser and offer you services. Cookies do not contain any personal data. You have the option of preventing cookies from being stored on your computer by making the appropriate settings in your browser. However, this may limit the functionality of our website.
Facebook privacy policy
Our websites contain plugins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA). These plugins show, for example, the Facebook logo or the “Like” button. The following link gives you an overview of all plugins of the social network Facebook: http://developers.facebook.com/docs/plugins/.
As soon as you visit our website, a direct connection is established between your browser and the Facebook server with the help of these plugins. This
means that Facebook learns that our website has been accessed from your IP address. If you click on a Facebook button while you are logged into your
Facebook account, you can, for example, link your Facebook profile to our pages. However, Facebook can also determine that you (as a user known to Facebook) have visited our pages. We expressly point out that we do not know which data is transmitted to Facebook in detail and how Facebook uses this data. If you do not want Facebook to be able to associate your user account with the use of our website, you should log out of your Facebook account while you are on our website.
Facebook’s privacy policy provides information on the handling of personal data by Facebook itself at: https://www.facebook.com/about/privacy
Privacy policy Google Analytics
On our website we use Google Analytics, an analysis service of the US company Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A. Google Analytics uses “cookies”, which are small text files that are stored on your computer. These cookies are used to analyze your use of our website. The corresponding data about your user behavior is forwarded to a Google server in the USA, where it is evaluated and stored.
If IP anonymization is activated on this website within the member states of the European Union and the Agreement on the European Economic Area, Google will anonymize your IP address for the purpose of anonymizing it.
Economic Area, Google will shorten your IP address for anonymization purposes. Only in exceptional cases will there be an unabridged transmission to the USA with shortening of the IP address on a server there.
Google will use this information at the instigation of the owner of this website to evaluate how you use the website. Google will also use this information to compile reports on website activity and to provide other services relating to website activity and internet usage for website operators. Google will not associate the IP address transmitted by your browser through the use of Google Analytics with any other data held by Google.
You can prevent the storage of cookies yourself by making the appropriate setting in your browser. However, in this case you may not be able to use all the functions of the website to their full extent. You can prevent the collection of data generated by the cookie (including your IP address) about your use of the website and the processing of this data by Google. All you need to do is download and install an additional browser plugin. You can download this plugin from the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Privacy policy Google Adsense
We use Google AdSense on our website. This service is provided by the US company Google Inc (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A.. Google AdSense generates “cookies”, which are small text files that are stored on your computer. These make it possible to analyze the use of our website. Google AdSense also uses so-called web beacons. These are invisible graphics. Web beacons are also used to analyze the use of the website and in particular to evaluate visitor traffic.
The information obtained with the help of cookies and web beacons about your use of our website (including your IP address) and the delivery of advertising on the website is sent to a Google server in the USA. They are stored there. Google may share this information with its own
contractual partners. However, Google will not combine your IP address with other data collected about you.
You can prevent the storage of cookies yourself by making the appropriate setting in your browser. However, in this case you may not be able to use all the functions of the website to their full extent. By using this website, you consent to the collection, storage, analysis and use of the data collected about you by Google for the above-mentioned purpose.
Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Use of social plugins
This website uses social media plugins from the following services:
– “Facebook I-Like” or “Facebook Like”, operated by: Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, United States
– “Twitter”: operated by: Twitter, Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, United States
These social media plugins are software developed and provided by the aforementioned social media services that enables the automated exchange of data between the website and the social media services. For example, data from one of the aforementioned social media services can be dynamically transferred to the website. At the same time, data of the users of this website can also be transferred to the social media service, including the IP address. You can recognize the use of such social plugins by the specially marked buttons. Personal data may already be exchanged with the respective social media service when the website is displayed or loaded. In these cases, users have the option of rejecting this data exchange by changing the settings of their user account on the website of the respective social media service. You can recognize the use of the Facebook plugin on the website by the Facebook symbol (white F on blue tile or “thumbs-up symbol”) on a corresponding button. You can recognize the use of the Twitter plugin on the website by the display of the Twitter logo (white “t” on a blue background or blue bird) on the corresponding button. By clicking on one of these buttons, you consent to the use of this plugin and thus also to the transfer of personal data to the respective social media service. We have no influence on the type and scope of the data transmitted and its further processing. To the best of our current knowledge, the respective social media service is informed of your IP address and the website using the plugin. If you are logged in to the corresponding social media service platform at the same time, the information can be directly assigned to your user profile. If you wish to avoid such a collection of profile information, you should log out of the respective social media service platform. Further information from Facebook on how to use the corresponding plugin and the corresponding social media service can be found at:http://developers.facebook.com/plugins. Further information from Facebook about the so-called data usage guidelines can be found at: http://www.facebook.com/about/privacy. For more information from Twitter on how to use this plugin and the corresponding social media service, please visit https://twitter.com/logo. For more information from Twitter about their privacy policy, please visit: https://twitter.com/privacy.
Information
You have the right to free information about your stored data and the right to rectification, erasure or blocking at any time. To do so, please contact the address given in the legal notice. We will be happy to answer any further questions you may have about our privacy policy and the processing of your personal data.
Source: Lawyer Metzler
With the following privacy policy, we would like to explain to you what types of your personal data (hereinafter also referred to as “data”) we process for what purposes and to what extent in the context of providing our application.
The terms used are not gender-specific.
Status: September 9, 2024
Table of contents
Preamble
Controller
Overview of the processing operations
Relevant legal bases
Security measures
General information on data storage and erasure
Rights of the data subjects
Providers and services used in the course of business activities
Provision of the authorization mechanism
Special information on applications (apps)
Obtaining applications via app stores
Artificial intelligence (AI)
Definitions of terms
Responsible
GL Technology, Industriestraße 3-5, 55595 Hargesheim, Germany
Authorized representatives: Mr. Steffen Klein, Mr. Bastian Weirich
E-mail address: sales@gl-technology.de
Impressum: https://gl-technology.de/impressum
Overview of processing operations
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- inventory data
- payment data
- Contact data
- content data
- contract data
- usage data
- Meta, communication and process data.
- Image and/or video recordings.
- Log data
Categories of data subjects
- Service recipients and clients.
- Interested parties
- users
- Business and contractual partners.
- Third parties.
Purposes of the processing
- Provision of contractual services and fulfillment of contractual obligations.
- Security measures.
- Office and organizational procedures.
- Marketing
- Provision of our online services and user-friendliness.
- Information technology infrastructure.
- Business processes and business management procedures.
- Artificial intelligence (AI).
Relevant legal bases
Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
- Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) – processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual federal states may also apply.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.
General information on data storage and deletion
We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. There are exceptions to this rule if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.
Our data protection information contains additional information on the retention and deletion of data that applies specifically to certain processing operations.
If there is more than one indication of the retention period or deletion period for a date, the longest period shall always apply.
If a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the date on which the termination or other termination of the legal relationship takes effect.
We only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.
Further information on processing processes, procedures and services:
- Retention and deletion of data: The following general periods apply to retention and archiving under German law:
- 10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet and the work instructions and other organizational documents required for their understanding, accounting vouchers and invoices (§ 147 para. 3 in conjunction with para. 1 no. 1, 4 and 4a AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 and 4, para. 4 HGB).
- 6 years – Other business documents: commercial or business letters received, reproductions of commercial or business letters sent, other documents insofar as they are of significance for taxation, e.g. Hourly wage slips, company accounting sheets, calculation documents, price markings, but also payroll accounting documents, insofar as they are not already accounting documents and cash register strips (§ 147 para. 3 in conjunction with para. 1 no. 2, 3, 5 AO, § 257 para. 1 no. 2 and 3, para. 4 HGB).
- 3 years – Data required to consider potential warranty and compensation claims or similar contractual claims and rights and to process related inquiries based on past business experience and standard industry practices will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Rights of the data subjects
Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
- Right to information: You have the right to request confirmation as to whether the data in question is being processed and to information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the legal requirements. - Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the legal requirements.
- Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
- Complaint to the supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
Providers and services used as part of our business activities
As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (“services” for short) in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organization.
- Processed data types: Image recordings (recording of tires)
Data subjects: Service recipients and clients; interested parties. Business and contractual partners. - Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; office and organizational procedures. Business processes and business management procedures.
- Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing procedures, methods and services:
- OCR: Tire images are sent to a dedicated interface for automatic recognition of tire data.
Provision of the authorization mechanism
We process users’ data in order to authenticate them and provide them with our app functions. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our server to the user’s end device.
- Processed data types: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
- Data subjects: Users
- Purposes of processing: Provision of the app functions; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
- Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing operations, procedures and services:
- Collection of access data and log files: Authorization for the app functions is logged with so-called “server log files”. The server log files may include the device ID, date and time of access, transferred data volumes, notification of successful access, the user’s operating system and, as a rule, IP addresses and the requesting provider. The server log files may be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability;
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
Special notes on applications (apps)
We process the data of users of our application insofar as this is necessary to provide users with the application and its functionalities, to monitor its security and to develop it further. We may also contact users in compliance with legal requirements if communication is necessary for the purposes of administering or using the application. Otherwise, we refer to the data protection information in this privacy policy with regard to the processing of user data.
Legal basis: The processing of data required to provide the functionalities of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.
Notes on functions of the application:
- Camera function: Creation of image recordings to document the vehicle and for automated recognition of data on the recorded tire.
- -Pseudonymous identifier: Collection of a device ID for authentication to access app functions.
- Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data). e.g. IP addresses, time data, identification numbers, persons involved); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category). Image and/or video recordings (e.g. photographs or video recordings of a person).
- Data subjects: Users.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures. Provision of our online services and user-friendliness
- Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
- Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing operations, procedures and services:
- Commercial use: We process the data of the users of our application, registered users and any test users (hereinafter uniformly referred to as “users”) in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to ensure the security of our application and to be able to further develop it. comparable contract and may include the information required for the provision of services and for any billing as well as contact information in order to be able to hold any consultations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Storage of a universal and unique identifier (UUID): The application stores a so-called universally unique identifier (UUID) for the purpose of analyzing the use and functionality of the application and storing the user’s settings. This identifier is generated when this application is installed (but is not linked to the device, so it is not a device identifier in this sense), remains stored between the start of the application and its updates and is deleted when users remove the application from their device.
- Device authorizations for access to functions and data: The use of our application or its functionalities may require user authorizations for access to certain functions of the devices used or to the data stored on the devices or accessible with the help of the devices. By default, these authorizations must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user’s device and software. Users can contact us if they require clarification. We would like to point out that the denial or revocation of the respective authorizations may affect the functionality of our application.
- Access to the camera and stored recordings: As part of the use of our application, image and/or video recordings (which also include audio recordings) of users (and of other persons covered by the recordings) are processed by accessing the camera functions or saved recordings. Access to the camera functions or saved recordings requires authorization from the user that can be revoked at any time. The processing of image and/or video recordings only serves to provide the respective functionality of our application, as described to users, or its typical and expected functionality.
Obtaining applications via app stores
Our application is obtained via special online platforms operated by other service providers (so-called “app stores”). In this context, the data protection notices of the respective app stores apply in addition to our data protection notices. This applies in particular with regard to the procedures used on the platforms to measure reach and for interest-based marketing as well as any obligation to pay costs.
- Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, duration, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
- Data subjects: Service recipients and clients. Users.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Marketing. Provision of our online services and user-friendliness.
- Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing operations, procedures and services:
- Apple App Store: App and software sales platform;
Service provider: Apple Inc, Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.apple.com/de/app-store/.
Privacy Policy: https://www.apple.com/legal/privacy/de-ww/. - Google Play: App and software sales platform;
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://play.google.com/store/apps?hl=de.
Privacy Policy: https://policies.google.com/privacy.
Artificial intelligence (AI)
We use artificial intelligence (AI), whereby personal data is processed. The specific purposes and our interest in using AI are set out below. By AI, we understand the term “AI system” in accordance with Article 3 No. 1 of the AI Regulation to mean a machine-based system that is designed to operate autonomously to varying degrees, can be adaptable once implemented and produces results such as predictions, content, recommendations or decisions from the input received that can influence physical or virtual environments.
Our AI systems are deployed in strict compliance with legal requirements. These include both specific regulations for artificial intelligence and data protection requirements. In particular, we adhere to the principles of legality, transparency, fairness, human control, purpose limitation, data minimization, integrity and confidentiality. We ensure that the processing of personal data always takes place on a legal basis. This can be either the consent of the data subjects or legal permission.
When using external AI systems, we carefully select their providers (hereinafter “AI providers”). In accordance with our legal obligations, we ensure that the AI providers comply with the applicable provisions. We also observe the obligations incumbent on us when using or operating the purchased AI services. The processing of personal data by us and the AI providers takes place exclusively on the basis of consent or legal authorization. We attach particular importance to transparency, fairness and the preservation of human control over AI-supported decision-making processes.
We implement appropriate and robust technical and organizational measures to protect the processed data. These ensure the integrity and confidentiality of the processed data and minimize potential risks. By regularly reviewing AI providers and their services, we ensure ongoing compliance with current legal and ethical standards.
- Types of data processed: Content data (image recordings).
- Data subjects: Third parties.
- Purposes of processing: Artificial intelligence (AI).
- Storage and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
Definitions of terms
This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.
- Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities or systems by enabling clear assignment and communication.
- Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates
- Contact details: Contact data is essential information that enables communication with individuals or organizations. It includes telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
- Artificial intelligence (AI): The purpose of processing data using artificial intelligence (AI) includes the automated analysis and processing of user data in order to recognize patterns, make predictions and improve the efficiency and quality of our services. This includes the collection, cleansing and structuring of data, the training and application of AI models as well as the continuous review and optimization of the results and is carried out exclusively with the consent of the users or on the basis of legal permission.
- Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way in which data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information on file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
- Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages and which paths they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings
- Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Log data: Log data is information about events or activities that have been logged on a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.
- Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or deletion.
- Contract data: Contract data is specific information that relates to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for the clarification of rights and obligations, the enforcement of claims and the resolution of disputes.
- Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers and billing information. Payment data can also include information about payment status, chargebacks, authorizations and fees.